Lego was crowned as the UK's best-loved brand this week. Does a desirable brand always equate to profit? Natalie Calvert says it's more complex than that.
Your brand personality is a combination of factors - customer experience, core values and business ethics. And as Natalie Calvert explains, brand personality is now your main tool to differentiate from your competitors.
Almost every organisation claims to put the needs of customers first. But Natalie Calvert says there’s one question these operations can ask themselves to prove whether they are truly customer-centric.
Stress is a huge barrier to customer team performance. Natalie Calvert, director of CX High Performance explains how to alleviate stress in your customer service teams.
High performing customer teams deliver 73% greater performance. They underpin the world’s most successful brands and offer almost limitless competitive advantage. Is it possible for any organisation to replicate their performance? Natalie Calvert of CX High Performance explains.
Being a customer service or sales advisor is tough. Natalie Calvert, Director of CX High Performance explains what advisors want their managers to do - and why giving them what they ask for can transform performance.